Jay Conrad Levinson Speaks in Dubai

Jay Conrad Levinson is known as the leading expert in the world when it comes to guerilla marketing. He along with the “original guerilla”, Steve Savage spoke at the marketing seminar held in Dubai Media City colorfully entitled “Guerilla Attack: The New Revolution in Marketing” on May 7th and 8th. The event took place at Dubai Knowledge Village Conference Center.

Jay Conrad Levinson is recognized by many around the globe as being the “Father of the Worldwide Marketing Revolution.” Here wrote the well-known book Guerilla Marketing which was published for the first time in the early eighties. Guerilla Marketing can mow be purchased in one of more than forty different languages. More than fourteen million copies of Guerilla Marketing have been sold all over the world.

Levinson is a pioneer in the world of marketing. With his state-of-the-art approach for the owners of the smaller sized businesses. Since several MBA programs at the university offer the subject of Guerilla Marketing, the seminar last week was an ideal opportunity for Levinson to be heard speaking on the lack of similarities between traditional marketing and guerilla marketing. The seminar was part of “Guru Talk”, a program that features workshops for corporate and individual businesses alike.

The Imaginative Approach of Guerilla Marketing

Guerilla Marketing, a little off-the-wall indeed, is one of the most creative types of marketing campaign around today. Guerilla marketing campaigns can be found just about anywhere, on the street, on the ground or even in the sky.

We all love billboards. An example of a creative approach to guerilla marketing is a cell phone sign that reads “HATE DROPPED CALLS?”, but the “CALLS” section of the sign lies underneath the sign, as if to have been “DROPPED”. Another is a balloon put to use in an ad for bubble gum. You can probably look up as you are driving down any major interstate or walking around a busy city and see lots of guerilla marketing campaigns on display up in the sky.

You may want to mind your step in the bigger cities, where the guerilla marketing campaigns can appear right under your feet. These campaigns incorporate present things in the environment to the campaign, such as manhole covers made to look like a hamburger grill or an uncovered manhole drawn into a picture of a wheelchair. Another form of urban guerilla marketing campaigns that is rapidly growing in popularity is street paintings. The artists can manipulate these paintings into many different optical illusions that are sure to drawn in your attention.

Guerilla marketing ads can more often than not be found at eye level where it will usually catch your attention every time. Everything is used from twisted light posts to promote the new blockbuster in theatres to a garage door that looks like aluminum foil.

The point of a marketing campaign is to draw your attention and grab your interest; urban guerilla marketing uses fresh and innovative ideas to accomplish this task.