The History of Guerilla Marketing

History is filled with stories of the little guy overcoming the big tough army. Thus became guerilla warfare. The history of guerilla marketing in business is quite similar.

For example, Marlboro brand cigarettes were at the bottom of the industry before the introduction of the Marlboro Man. Once the Marlboro Man guerilla campaign was used for promotion, Marlboro brand cigarettes jumped to the number one spot in the industry.

You may be shocked to find out the number of well-known businesses struggled their way to the top. The history of the climb up the ladder made by these business icons is also the history of guerilla marketing.

Only a small number of people before the mid-80s knew guerilla marketing. The knowledge, which could be used to shoot their business to the top, was kept secret with respect to industry completion.

A man considered the most respected marketer on the planet, Jay Conrad Levinson, coined the term “guerilla marketing”. He upset the balance of power when he made the secrets of guerilla marketing available to the general public. He has published twenty-seven books on the subject in thirty-seven different languages. Jay Conrad Levinson’s books are required reading at many universities around the world.