Jay Conrad Levinson Speaks in Dubai

Jay Conrad Levinson is known as the leading expert in the world when it comes to guerilla marketing. He along with the “original guerilla”, Steve Savage spoke at the marketing seminar held in Dubai Media City colorfully entitled “Guerilla Attack: The New Revolution in Marketing” on May 7th and 8th. The event took place at Dubai Knowledge Village Conference Center.

Jay Conrad Levinson is recognized by many around the globe as being the “Father of the Worldwide Marketing Revolution.” Here wrote the well-known book Guerilla Marketing which was published for the first time in the early eighties. Guerilla Marketing can mow be purchased in one of more than forty different languages. More than fourteen million copies of Guerilla Marketing have been sold all over the world.

Levinson is a pioneer in the world of marketing. With his state-of-the-art approach for the owners of the smaller sized businesses. Since several MBA programs at the university offer the subject of Guerilla Marketing, the seminar last week was an ideal opportunity for Levinson to be heard speaking on the lack of similarities between traditional marketing and guerilla marketing. The seminar was part of “Guru Talk”, a program that features workshops for corporate and individual businesses alike.