The Imaginative Approach of Guerilla Marketing

Guerilla Marketing, a little off-the-wall indeed, is one of the most creative types of marketing campaign around today. Guerilla marketing campaigns can be found just about anywhere, on the street, on the ground or even in the sky.

We all love billboards. An example of a creative approach to guerilla marketing is a cell phone sign that reads “HATE DROPPED CALLS?”, but the “CALLS” section of the sign lies underneath the sign, as if to have been “DROPPED”. Another is a balloon put to use in an ad for bubble gum. You can probably look up as you are driving down any major interstate or walking around a busy city and see lots of guerilla marketing campaigns on display up in the sky.

You may want to mind your step in the bigger cities, where the guerilla marketing campaigns can appear right under your feet. These campaigns incorporate present things in the environment to the campaign, such as manhole covers made to look like a hamburger grill or an uncovered manhole drawn into a picture of a wheelchair. Another form of urban guerilla marketing campaigns that is rapidly growing in popularity is street paintings. The artists can manipulate these paintings into many different optical illusions that are sure to drawn in your attention.

Guerilla marketing ads can more often than not be found at eye level where it will usually catch your attention every time. Everything is used from twisted light posts to promote the new blockbuster in theatres to a garage door that looks like aluminum foil.

The point of a marketing campaign is to draw your attention and grab your interest; urban guerilla marketing uses fresh and innovative ideas to accomplish this task.