SLALOM

BRAND POSITIONING

NEGOTIATING THE TWISTS AND TURNS OF SLALOM.

Best described as a modern, modified consultancy, Slalom designs and builds strategies and systems to help clients solve a wide range of critical and complex business challenges.

Our assignment was to rebrand Slalom with their new call to arms, “Love Your Future”. Doubly challenging, we had to speak to both their consumer audience and their internal employee audience.

Those enigmatic words “love” and “future,” also presented a challenge. To connect them to Slalom’s long-standing core values and to make them relevant, we proceeded in our usual manner and dug deep into Slalom’s psyche–searching for their authentic brand story.

We saw very quickly how “Love Your Future” was embodied in their culture and we generated messaging that connected to their everyday reality: The people loved their future and they were driven to help clients unlock that same optimistic passion.

SlalomGraphic1 Slalom

LOVE YOUR LEGACY: A platform built on humanity’s desire for love, authenticity and connection. Our present, and the work we do today, will affect many generations to come. A humbling realization that inspires us to live in the moment, knowing our enduring legacy can be measured only by 
how we positively effect our clients and 
their customers here and now.

 

LOVE THE IMPOSSIBLE: Relentless groundbreaking innovation requires thinking differently and challenging the status quo. Never be scared to swim against the current, because revelation is the first step in launching a revolution.

 

LOVE THE FREEDOM: Our ingenuity, work ethic and record of success allows us to control our own destiny. We can bring out the inner-entrepreneur in our clients and ourselves. And that freedom opens the doors for all of us to work together, and work fearlessly.

 

LOVE THE FOCUS: Since tomorrow is only a vision, we celebrate the power of now. Each new day, each new client presents rich possibilities to zero in on. A wasted opportunity, is lost time. Tomorrow soon will be gone. Try on new ideas. Fail fast. Refocus. Jump higher.

 

It was a large volume of work, impressively put together under a formidable deadline. When Slalom chose their direction, we quickly launched the new Slalom messaging using a wide variety of methods that included logo refinement, a brand book and social media executions, as well as internal and external communications–all of which refreshed and re-energized this visionary company.

 

A Slalom Manifesto.

 

We believe in a better tomorrow.

We believe the future belongs to the fearless.

We believe the best way to predict the future is to make it ourselves.

We believe that creative forward-thinking about tomorrow can inspire unprecedented and sustainable growth today, for us, for our communities and for our clients. We believe that passionate self-starters bring people together, embolden, inspire and help create work environments that are infectious, exciting and exhilarating.

People grow best in the right environment.

We believe that creating an environment where people can do the best work of their lives is the best way to remain brave, make a difference and instill radical optimism throughout the organization.

We believe that a healthy integration between work and everyday life creates the most motivated, efficient and productive employees. Happy, satisfied employees are the most likely to leave their marks on tomorrow–and on their clients’ bottom lines.

We believe that employees given the right culture to thrive in also learn how to take care of each other and give back to their own communities. Which can help make Slalom not only the best place, but also the last place they’ll ever work.

The status quo is old news.

We believe every day presents an opportunity to progress. To change for the better. To help others change for the better. And to understand that history is a teacher, not a template. It takes relentless passion. Fearless challenging. Humble confidence. Authentic vision. Honest expression. And inspired optimism.

The future: Love it. Or fix it.

We believe the future is an inside job. When we serve as creators and take ownership of it, it immediately gets brighter. Along with the futures of every single person we come in contact with. The future is a growth business and the stratosphere is the limit. A great future, like a great partnership, must be nurtured, protected, cared for. It can never be taken for granted.

We believe that what the future has in store for you depends very much on what you have in store for the future.

Your calling is calling.

The work we do today has the potential to be the most meaningful of our lives. Which makes every yesterday a dream of happiness and every tomorrow a vision of hope. It’s time to unleash the passion within. It’s time to lead with your heart and your head to do the brave work that makes a difference.

It’s time to leave your mark by helping our clients leave theirs.

We are Slalom. Love your future.

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