Slalom

Brand Positioning

NEGOTIATING THE TWISTS AND TURNS OF SLALOM.

Best described as a modern, modified consultancy, Slalom designs and builds strategies and systems to help clients solve a wide range of critical and complex business challenges.

Our assignment was to rebrand Slalom with their new call to arms, “Love Your Future”. Doubly challenging, we had to speak to both their consumer audience and their internal employee audience.

Those enigmatic words “love” and “future,” also presented a challenge. To connect them to Slalom’s long-standing core values and to make them relevant, we proceeded in our usual manner and dug deep into Slalom’s psyche–searching for their authentic brand story.

We saw very quickly how “Love Your Future” was embodied in their culture and we generated messaging that connected to their everyday reality: The people loved their future and they were driven to help clients unlock that same optimistic passion.